Marketing Sms
Is SMS Software useful for my small business?
Now days, many business owner or companies are using SMS software to do SMS marketing.
Will it help me to improve my business. If Yes, then which SMS Software is best to use.
Thanks.
IS SMS SOFTWARE USEFUL FOR YOUR SMALL BUSINESS?
Yes, but you have the choice to either do it yourself or use a software—as follows.
DO IT YOURSELF
You can simply send to your lists of opt-in subscribers email messages that are then converted into SMS messages once they enter the carrier’s network. You just need to properly format the recipient’s email address based on the subscriber’s phone number and carrier with the help of the following complementary lists of carriers providing SMS transit via SMS gateways.
> http://en.wikipedia.org/wiki/List_of_SMS_gateways
> http://www.livejournal.com/tools/textmessage.bml?mode=details
USING SMS SOFTWARE
Here is a list of SMS-enabled software applications and gateways:
> http://www.smssolutions.net/software/smsapplications/
> http://www.smssolutions.net/software/smsgateways/
You can also leverage an Open Source SMS Software (free if you use it as is, or release publicly the part you modify and use in your own application)
> http://www.gurux.fi/index.php?q=GXMedia
BUT BEWARE
Either case (using a software or doing it yourself), you should take particular attention to strictly comply with applicable laws and regulations—like mobile marketing best practices and other CAN-SPAM’s of this world.
Indeed, mobile marketing is a legitimate promotional channel to the extent advertisers police their own use—or abuse—of carriers’ networks in accordance with guidelines and best practices set forth by the mobile media industry, as follows.
Both the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) provide advertisers with guidelines, standards and best practices prevailing on the mobile medium:
IAB > http://www.iab.net/iab_products_and_industry_services/508676/mobile_guidance
MMA > http://mmaglobal.com/policies/education
This is a must-read for marketers who want to leverage the mobile channel—prior even thinking of sending their first (un)solicited SMS.
—Pascal Perry
Online Findability and SEO Strategist
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